WE BELIEVE IN THE TRANSFORMATIVE POWER OF PURE FOOD.
We are a team of people passionate and determined to make the world into a healthier, happier place. It’s our mission to show you how pure, organic food can transform your health and the health of the planet.
Our team is committed to quality, transparency, and accountability in the health food and supplement industry. We all know that eating more fruits and vegetables regularly is the first step towards regaining and maintaining health. Yet for some reason, most nutritional “supplements” designed to fill in dietary gaps are made from synthetic chemicals supplied by pharmaceutical companies…why?
This logic didn’t seem right to us.
We knew that this had to change and set out to do just that. Our products are sourced from organic farms providing fruit, vegetables, leaves, culinary herbs, and superfoods. That’s it. There’s nothing in our products that you wouldn’t use in your kitchen.
No synthetic nutrients, no added fillers, no yucky artificial sweeteners, colours, or flavours. EVER.
All these nasty additives aren’t necessary and do more harm than good.
Somehow, it has become an accepted belief that we need to supplement our diets with vitamin and mineral capsules or tablets to fill in nutritional gaps we aren’t getting from our meals. The trouble is, our bodies were not designed to digest and absorb synthetic, chemically-derived nutrients. How are synthetically derived nutritional supplements better than real, actual food? Doesn’t Mother Nature know best?
IT TURNS OUT SHE DOES.
A 2012 medical review involving 297,000 people found no benefit from taking conventional Vitamins A, C, and E, Selenium, or Beta-Carotene. A 2002 study concluded that neither synthetic nor partially synthetic compounds could match real ones in bioavailability or effectiveness. Natural nutrient compounds have four-times more binding sites that enable molecules to be absorbed compared to synthetic compounds.
Dr. Gunter Blobel, a Nobel prize winner and molecular biologist, found that nutrients do not simply wander around inside the body. Nutrient proteins possess signals that determine which cells attract and absorb them using receptors. Synthetic nutrient molecules are not delivered to your cells without these signals.
IF WE AREN’T GETTING NUTRIENTS FROM FOOD, WE AREN’T ACTUALLY GETTING ANY BENEFIT.
Foods contain the right combinations of micronutrients, cofactors, phytonutrients and enzymes that work together as a team in our bodies. When you split them apart, you destroy their biological activity and effectiveness.
Traditional synthetic supplement tablets and capsules can be made from or using some nasty junk, too. Formaldehyde, coal-tar derivatives, petroleum by-products, and cyanide are just some of the substances that can be used to make so-called vitamins and minerals. These substances can be harmful. Studies have linked synthetic supplements to liver toxicity in the body, increased cancer risks, and premature death.